GSP #36: Unlocking Creativity by Michael Beinhorn – We discuss the Introduction to the book

Getcha Some Productions Podcast Episode 36

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

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A podcast covering all things related to music production: from the first note to the last fan and everything in between. We create music and inspire others to do the same. Every episode is a live business meeting between me and Dan (me and Keith) as we build this media empire right before your very eyes/ears.

In this episode we discuss:

We discuss the introduction to the book Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

Our plan and intention is to discuss the book chapter by chapter. We are covering the introduction in the episode.

We discuss several very interesting quotes from the introduction which help us to understand what this book is about. We do a bit of riffing on the topics.

Michael Beinhorn has worked with Herbie Hancock, Red Hot Chili Peppers, Soul Asylum, Hole, Soundgarden, Ozzy Osbourne, Courtney Love, Marilyn Manson, Social Distortion, Korn and Mew.

This book is not about the technical aspects of record production. It’s not about the microphones and preamps and technology. It’s also not about where to place the microphones. It’s about the artistry of record production.

In this respect, it is more foundational because this aspect of the artistry of production and creativity will remain the same regardless of the technology and techniques which change over time.

What is the point of making music anyway? It is about communicating human emotion through music. This book is foundational in that respect in that it deals with the primary motivation to to make music. This book is about nurturing the emotional/human aspect of music.

Music is the Kinetic manifestation of the potential energy of human emotions. A book and a painting, for instance, are a manifestation of the potential energy of human emotion but they are not kinetic. They are subject to entropy so they are representative of stored energy but they are not kinetic. Music doesn’t exist at all unless there is an input of energy.

The highest calling of a record production company, management company and/or record label is to support and facilitate artistry but not get in the way.

So, what the hell is this book about:

His perspective on making records.
His credo and/or intent that drives his creative process.
Interesting way to effect change in creative situations and the creative processes of others.
The creative process in general and what it feels like to be in the midst of the process.

Dan reflects on the experience of recording one of The Handshake songs. He thinks it was the song Electricity. Links below:

The Handshake Streaming Links

Full Album:

YouTube https://www.youtube.com/playlist?list=PL5n4xoKs6aAuBifgXaFzCscMvO72GvAZA

Spotify https://open.spotify.com/artist/4SJ8fGm8x5ajeYxwwPDLwG?si=-pe2PSpiTuyo-cf4YK_a_A

Apple Music https://music.apple.com/us/album/the-handshake/552979025

My takeaways and hopes and dreams for our production efforts: