GSP #43: Special Guest Justin Wertz – Book Club – Unlocking Creativity by Michael Beinhorn – Ch 2 Questions

Getcha Some Productions Podcast Episode 43

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

To support the podcast, shop on Reverb here: https://reverb.grsm.io/GetchaSome

Please subscribe on your favorite podcast app: http://www.getchasomeproductions.com/podcast

Please like and subscribe: https://www.youtube.com/channel/UC_nc0nleQ5Yk_eKuNpkDFvQ

A podcast covering all things related to music production: from the first note to the last fan and everything in between. We create music and inspire others to do the same. Every episode is a live business meeting between me and Dan (me and Keith) as we build this media empire right before your very eyes/ears.

In this episode we discuss:

Getcha Some Productions Book Club

Buy the Book here: Unlocking Creativity by Michael Beinhorn https://amzn.to/3B9f458

Per our usual process, we read some selected excerpts and discuss. Actually, this time, we ask each other the extensive list of questions at the end of the chapter.

The title of this chapter is Prep Work. So this is the preparatory work you have to do before pre-preliminary I can’t even remember what he calls it now pre preliminary something. Anyway, this is the prep work chapter.

The point of this chapter is to outline the process and the considerations you take when first engaging an artist. This is before you even start to talk about the real tangible aspects of making a record. This is just the initial engagement with the artist. This process sets the tone for the whole project.

In the last episode, Justin and I discussed the first part of chapter 2. In this podcast Justin asked me, or we ask each other all the questions that Michael Beinhorn lists at the end of the chapter.

This is a list of questions that Michael asks an artist at the outset of the production relationship. This is how he gets to know the artist.

We ask each other questions. Here are some of the highlights of some of our answers:

Question: Why do art anyway? Answer: art has a way of communicating the human experience that transcends using only the English language and written word. Also, (alternative answer) because we just have to and we don’t know why.

We want to do art because we want to achieve that higher, transcendent level that really can only be achieved through art. And perhaps, it only becomes art when the higher level is achieved. So, in a sense, art is itself a higher level.

Question: Will you be satisfied working in a big corporation or just serving drinks for the rest of your life? i.e. not doing art? Answer: first of all, I already do work in a big corporation. However, when I’m most satisfied, it is when I am bringing a level of artistry to my work. Maybe artistry is ultimately representative of that higher level of performance that transcends the basic. When it rises above the essential and becomes abstract and ideal in some sense.

You’re really only satisfied when you get a win so to speak. We only really get a win when you insert some level of artistry into what you’re doing.

Question: Do you seek success? Answer: yes. What the hell do you mean? Yes!

Question: Do you seek fame? Is it valuable to seek fame? Is fame in and of itself valuable? Answer: I think we get to the answer here pretty quickly. If you make true art that is a pure expression and you become famous through that. Then you will have delivered a positive experience to the listener and that is objectively positive. But if you don’t deliver something of value but you still become famous then that’s not necessarily worth it or objectively good.

Fame can be poisonous.

Question: How do you view yourself as an artist? Answer: I don’t really know how to answer the question. Justin has an answer that’s pretty clear. He says that he is modest and he doesn’t think of himself is very flashy.

Justin views himself as an honest/rootsy musician. No smoke and mirrors.

Justin makes an important point that we didn’t go over the questions before interviewing each other. We just ask them for the first time on the show and these are our first, unrehearsed answers.

Question: Can you find positivity in loss and/or rejection? Answer: we believe the answer has to be yes.

We ask and answer a bunch more questions and we get deep on a lot of them.

Link to the systematic creativity course.

https://getchasomeguitar.com/p/systematic-creativity

Links to other projects by Justin. Dirty dude apothecary and blank baby.

https://blankbaby.bandcamp.com

https://www.dirtydudeapothecary.com

#MusicProduction

#DIYMusician

#MusicRecording

#MusicTechnique

#TheArtistsLife