GSP #8: What problem are we solving in this podcast?

Getcha Some Productions Podcast Episode 8

https://reverb.grsm.io/GetchaSome

A podcast covering all things related to music production: from the first note to the last fan and everything in between.

Not your typical “how-to” podcast: For a new listeners, each episode is a live business meeting. We are figuring out how to build a music production company as we go and listeners can come along for the ride.

Every podcast is a business meeting, every business meeting is a podcast. This podcast is (always) candid.

In this episode we discuss:

We start off with some light COVID-19 chatter

We restate the purpose of the podcast to cover all things related to music production including writing great songs, putting a band together, marketing, gear and everything else you can think of that’s related to music production. Right now we’re still trying to figure out how to make a friggin podcast.

We are up to part five of the podcasthost.com free program by Colin Gray on how to make a podcast.

Step five of Colin’s program is figuring out why people should listen to your podcast. Colin says that you have to figure out what problem you are solving in your podcast. You have to figure out what will entice people to continue to listen week-in and week-out.

What problem are we solving in this podcast?

The very basic problem we’re solving is to bring information about music production to people. More specifically, we are bringing relevant music Industry information to the DIY Musician.

We are bringing relevant music Industry information to the DIY Musician.

(Dan has a very interesting idea about focusing on how to interface between the creative community and the large music industry conglomerates. Definitely a topic for future discussion.)

Once again, we are bringing relevant music industry information to the DIY Musician. Now, there is already a podcast (a really good podcast) that covers that. So what do we do to to distinguish ourselves from them.

We need to bring something different to the table. First, we can’t just bring information but bring entertainment. Of course this is all pretty generic stuff. But it bears saying at least for the start to make sure that there’s a solid base or goal is to work off of. We always have to be informative and we always have to be entertaining.

Here’s an important point: We’re not bringing an overwhelming amount of industry expertise. We have been in the music industry (in a sense) for a long time but we’re not experts on music production at all. We’re showing people that you can start with very little knowledge and learn on the way. We’re showing people that they can produce music on their own because we’re showing how we do it from the ground up.

Our brand is that we are essentially on the same level as our listeners. We’re just starting out as well and learning as we go. So hopefully our brand is particularly accessible in that way. And inspiring because we’re showing people that we can do it and they can do it too.

Key aspects of our brand are relatability and accessibility.

One of the great things about podcasts is that they happen consistently in little doses. So the most powerful thing about the podcast is that we have an opportunity to bring a small dose of encouragement on a regular basis and I think that we can really make a big difference in peoples lives by doing that.

Another key aspect of our brand is embracing our uniqueness.

Once again, this is literally our business meeting. You are getting to listen in to our business meeting for better or for worse.

Practically everything that is happening with the business is happening live in your face. In the face! In the face!

And on that note, we go over a couple of housekeeping items for the business.

We go over, again, having Dan host bass lessons on getchasomeguitar.com just like I host guitar lessons there.

Also on the docket is discussing whether we’re going to do a sole proprietorship or an LLC which we don’t really decide upon in this podcast because it’s too early.

Then we talk a bit about where we’re going to have a joint account to have all the revenues flow (hint: there are no revenues). And also where we can have the business expenses automatically drafted from. Lotta boring business meeting type stuff.

I see my dad walking down the block randomly.

Finally Dan recommends a couple of TV shows to me. We decide that laughter is very important so we have to watch some comedies.

Thanks, as always to Colin Gray of the The Podcast Host, for his instruction

https://www.thepodcasthost.com

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